Privacy Policy

1.What We Collect

• Account details: your dealership’s name, starting ZIP, website, and each user’s username and password (passwords are stored only as a one-way hash).
• What your team enters: VINs, vehicle details, prices, saved cars, and trade-in inquiries, which can include a customer’s name, phone number and email.
• Deposits: when your team takes a customer’s deposit on a car, the customer’s name, phone, email and address, the deposit and how it was paid, and, when your team scans or photographs it, the customer’s driver’s license (its number, state, expiration date and date of birth, and the photo).
• Usage records: a log of lookups (who ran what, when, and what came back) so we can support you and prevent misuse.
• Messages to us: what you send through our Contact page (name, dealership, email, phone and message), what you give when you book a demo (the same details and any note), and your calls, texts and voicemails to our business line. We keep them, with our notes, in our own list of the dealerships we’re talking with, so we can follow up. We also send sign-in approval emails to protect administrator accounts.
• Technical data: standard server logs such as IP address, browser type and time of request.

2.Camera And Photos

The camera is used only when you tap a camera button. To read a VIN: in the AcuPrice app the barcode is scanned on your device; on the website, a photo you take is read in your browser. We don’t upload, store or share those images.

To take a deposit: the barcode on the back of a customer’s driver’s license is read on your device, the same way, to fill in their name, address, date of birth and license number; that photo isn’t uploaded. A photo of the license your team adds to a deposit is stored, encrypted, with that deposit, for the dealership’s records. Your dealership’s administrator can delete a deposit and its photo at any time.

3.AI Sales Assistant: Chat, Email, Texts And Calls

Dealerships that use the AI Sales Assistant put a chat window on their website, can receive lead emails through AcuPrice, and get a local number for texts and calls. When a shopper chats, emails or texts, we keep what they write, plus any name, phone number or email they give, so the assistant can answer and the dealership can follow up. The assistant’s replies, follow-ups and after-call texts are written by an AI service (OpenAI) and checked by another (Anthropic) before they go out. Anthropic writes a message itself when OpenAI can’t, and writes the call notes and conversation summaries. Each receives the conversation, and a recorded call’s transcript, to do its part, and neither uses it to train its models.

Text messages. When a shopper gives a dealership their phone number in the chat and asks to be contacted, or texts or calls the dealership’s AcuPrice number, the dealership may reply to them by text message about that inquiry: the car they asked about, their appointment and similar questions. The dealership’s automated assistant answers their texts, may check in up to twice by text if they go quiet, and may send a short text after a call or a missed call; its own texts go out only between 8 AM and 9 PM. These are not marketing texts. Message frequency varies with the conversation. Message and data rates may apply. Reply STOP to stop texts at any time, or HELP for help. Texts are sent through Twilio.

We never sell, rent or share mobile phone numbers or text message opt-in information with anyone for their marketing or promotional purposes. Phone numbers are used only to reply to the shopper’s own inquiry.

Lead emails and calls. Leads that listing sites (such as CarGurus, Autotrader or Cars.com) send to a dealership through AcuPrice include what the shopper gave that site, such as their name, contact details and the car they asked about. When someone calls a dealership’s AcuPrice number, we log their number, the time and how long the call lasted, and the call rings through to the dealership. If a dealership turns it on, an AI assistant may answer calls to its AcuPrice number. It tells callers it’s a virtual assistant, and what’s said is transcribed so the dealership can follow up. If the dealership turns on call recording, the caller first hears “This call may be recorded for quality and training purposes.” The answered call is then recorded and transcribed. The recording is kept for one year so the dealership can play it back, then deleted. The transcript and AI-written call notes are kept with the conversation, and the dealership may send the caller a follow-up text about the call. A caller the dealership misses can leave a voicemail, which is recorded and transcribed and kept the same way, and may get one short text asking how it can help. When the dealership calls a customer from its AcuPrice number, the call is logged the same way, and if call recording is on, the customer hears the same notice when they answer and the call is recorded and transcribed.

Alerts. If a dealership’s staff turn on phone or computer alerts, we keep the browser’s alert address so we can notify them about new leads. Turning alerts off removes it.

4.How We Use It

• To run the Service: decode VINs, pull market listings, price cars, price your inventory and save your work.
• To keep accounts secure, troubleshoot problems and enforce lookup limits.
• To respond when you contact us, book a demo or ask about an upgrade, and to follow up with you about it.

We don’t sell your information, show ads, or use advertising or cross-site tracking. We set only the cookies needed to keep you signed in and to recognize devices an administrator has approved, and your browser remembers a few display choices (such as your colorway and lead filters) on your own device.

5.Who We Share It With

Only the service providers needed to run AcuPrice, and only what each one needs:

• MarketCheck receives vehicle searches (VIN, year, make, model, miles and ZIP) to return listings and VIN details.
• NHTSA (U.S. government) receives VINs to decode them.
• Manheim receives the VIN, miles and ZIP when your dealership uses its own MMR connection.
• OpenAI receives Sales Assistant conversations, and transcripts of recorded calls, to write the assistant’s replies, follow-ups and after-call texts.
• Anthropic receives the same, to check each of the assistant’s messages before it’s sent, write it when OpenAI can’t, and write call notes and conversation summaries.
• Resend sends and receives emails (invoices, demo confirmations, lead emails and replies).
• Twilio sends and receives text messages and connects calls to a dealership’s AcuPrice number, and records answered calls when the dealership turns that on, keeping each recording for one year.
• Deepgram receives recordings of answered calls, when a dealership turns on call recording, to transcribe them.
• Quo runs our own business phone line and contact list. It carries calls, texts and voicemails with AcuPrice, can transcribe and summarize them for us, and keeps the name, dealership, phone, email and our notes for each dealership we’re talking with.
• Stripe processes card payments for dealerships that pay by card. Card numbers go straight to Stripe and never reach our servers.
• Our hosting provider stores the encrypted data on our behalf.
• Google Fonts delivers the typefaces our pages use, so your browser connects to Google when it loads them.

We may also disclose information if the law requires it, or as part of a sale or reorganization of our business, under these same protections.

6.How We Protect It

Every connection uses HTTPS. Stored data, including customers, trade-ins and saved cars, is encrypted on our servers, and API keys are encrypted separately. Access to each dealership’s data is limited to its own logins.

7.How Long We Keep It

We keep your data while your dealership has an account. Dealerships can delete conversations and trade-in inquiries themselves at any time; deleting a conversation also deletes its call recordings. Call recordings are deleted one year after the call. The lookup log keeps only the most recent entries. Contact messages, demo bookings and our notes about a dealership we’re talking with are kept until you ask us to delete them, or until we no longer need them to follow up. After an account ends, you can ask for an export for 30 days. After that we delete the data, except records the law requires us to keep.

8.Your Choices

You can ask us to see, correct, export or delete your information, or a customer’s information your dealership entered, by emailing acuprice1@gmail.com. Your dealership administrator can also remove users at any time. If we’re in touch with you about AcuPrice and you’d rather we weren’t, tell us and we’ll stop.

9.Children

AcuPrice is a business tool for dealerships and isn’t meant for anyone under 18. We don’t knowingly collect information from children.

10.Changes

If we change this policy, we’ll post the new version here with a new effective date, and tell your dealership about important changes.

11.Contact

AcuPrice is operated by AcuPrice LLC, a Massachusetts limited liability company. Questions about privacy? Email acuprice1@gmail.com or call (855) 368-0218.